Victoria Benatar

Retail Store in NYC
86th st Upper East Side 
Spring 2006 
925 sqft 

A Steve Madden prototype store for women only, this store was designed to be the embodiment of femininity. The simple geometric forms produce a comfortable and luxurious atmosphere, while the curves and pink give it a sensual feel. Lighting was especially designed to enhance the beauty of the shoes and of the women who try them on. After the renovation sales sky rocketed to twice the previous year, proving that design really does matter.
To build this project we had obtained all the required permits from the NYC department of buildings and we produced IN HOUSE the construction drawings and developed construction administration and observation.
Photographs by Dana Meilijson