Victoria Benatar

AWARDED Shoe retail
Flagship retail NYC
1000 sqft
The design for this Steve Madden flagship store was fully inspired by the urban space where it resides on 34th street, nestled in between the Empire State Building and Madison Square Garden. With the collaboration of a lighting designer, we had created beautiful yet dramatic contrast with the dark walls, making every shoe stand out. Furthermore, it created an urban ambiance that connected the street outside with the showroom inside.
To build this project we produced IN HOUSE the construction drawings and developed construction administration and observation
After the renovation sales skyrocketed to more than double from the previous year. DESIGN DOES MATTER!
Photographs by Dana Meilijson